Pure Beginnings is based in the East Coast of South Africa. They have grown into one of the leading and most trusted brands of personal care products amongst organic consumers in South Africa. Pure Beginnings specialise in combining traditional herb botanicals with some of Africa’s most beneficial plant ingredients, while at the same time contributing to the welfare of its rural communities and protecting its biodiversity.
All pure beginnings products are organically formulated using certified organic ingredients. Pure Beginnings products do not contain parabens, petrochemicals, sulphated surfactants such as SLS, ethoxylated or PEG ingredients, propylene glycol, as well as any synthetic fragrances or colourants.
Initially the Pure Beginnings range was focussed on our beloved little ones, but their range has grown so that there is something for everyone in the family. Pure Beginnings products are endorsed by Beauty Without Cruelty South Africa. They, or their ingredients, have not been tested on animals. They are suitable for vegans as they do not contain any animal products.